Dubsmash is a video message app that allows you to record yourself to a pre-selected synced sound clip. You can record yourself in a small mini video saying famous movie lines, singing songs, animal sounds, speeches, TV , internet hits, and many more. You can save the video to your phone, in fact that is the only way you can save the video. Then you can upload the video, to Facebook, Youtube,Snapchat, Instagram, Vine, or even via text. They do not yet have a page where you can upload your videos to the public, and view other dub videos. The owners of the app wanted the videos to be personal, for friends and family. While still leaving the option for you to upload your video on any social medium, this app is only for Ios and Android.

The app first came on the scene November 19, 2014. The founders of dubsmash are Jonas Druppel, Ronald Grenke, and Daniel Taschik. Seven days after they released the app, in their hometown of Germany it had reached number 1. Then after that 29 other countries pushed the app to number 1 as well, countries such as the UK, France, and Holland. Co- Founder Ronald Grenke stated,

“A first strong indicator for a hit was reaching the number one position in Germany within a week after the official release. Repeating this situation in a different markets confirmed that Dubsmash can be internationally successful”. 


The app is still being upgraded, new features are coming to the app. The app will improve the sound discovery, add sound boards where you can upload your own sound and share as well as subscribe to other boards. This helps to make the displayed content way more relevant and personal to each individual user. They are also considering making a different app where you can upload and watch videos from other dubbers. The founders of dubsmash had made a previous app  called Starlize that was not successful. The makers thought that the app was to complicated for most people although it was similar to dubsmash in certain ways.They learned a lot from the failed app and that’s where they realized they wanted to keep the app more personal.

Dubsmash started receiving attention from the media appearing on Good Morning Philadelphia, CBS, and other local news station across America.On the air the explained how the app works, and everyone had  made their own videos.This is a clear example of taste making, and the news are the taste makers.  Jack Lule wrote an article on taste makers, the article is called Understanding Media and Culture. In the article Jack says “Historically,Pop culture has been closely associated with mass media that encourage the adoption of certain trends. We see the media as taste makers people or institutions that shape the way others think, eat, listen, drink, dress and more. Taste makers can have a huge influence”.


Dubsmash also became known more in the USA, because they have a large selection of internet sensations. From small sound clips of Donna Gooding  being arrested saying  ” POP hold it down” , or who can forget the cute little boy “You think  I am cute yes or no” and then he gives a little laugh. Songs from Nicki Minaj, Lil Wayne, U2, Meatloaf, etc. The famous speech from our former president Bill Clinton ” I did not have sexual relations with that woman” or the most recent speech from our current president Obama ” I have no more elections to win. I know because I won them all”.

I think that this app is Pop culture totally because, its fun and silly. You get to relive things that use to make you laugh. You can act and be certain character, animal, or make silly sounds. Then just upload them  on other social sites and laugh with your friends. In today’s time a lot of like to record silly things that we do on a daily basis,  thats why sites like snapchat, vine, insatgram are so successful. We post them for the world to see in hopes that one of or silly videos may go viral. I think that some people would love to become an internet sensations overnight. The app is simple anyone can use it, all age ranges. With the large sound collections ranging from 80s hits to the new millennium anyone can find a sound clip that they would want to use.


“4k’s marketing team gets replaced by that one neighbor who has a 60 inch”

The perceivable distance from SD and HD was huge, although 4k is technically a similar jump in terms of detail, the amount of perceivable detail in a 4k shot would be akin to Full hd shot unless you were close enough to identify individual pixels. (which in most cases is too close)

The perceivable distance from SD and HD was huge, although 4k is technically a similar jump in terms of detail, the amount of perceivable detail in a 4k shot would be akin to Full hd shot unless you were close enough to identify individual pixels. (which in most cases is too close)

4k or QHD, as it’s called by monitor and television manufacturers, is being made out as a pretty big deal. The amount of detail in 4k footage is a whopping 8 times that of full 1080p HD. But, this doesn’t necessarily mean you’ll notice it. The reason why HD and Full HD were big deals in early millennial pop culture isn’t because it was new and expensive, (like 4k is for now) but because the detail in the image was drastically different than that of VGA(640×400) and PAL (768×576) which simply couldn’t manage to create lifelike images. Now that HD can create realistic scenes, what advantages does 4k offer us?

Older resolutions could not display enough information to create a realistic and non pixelated images, at 8x the detail of SD, HD created crisp images with adequate color out far exceeding the blurry and pixelated images of SD

Older resolutions could not display enough information to create a realistic and non pixelated images, at 8x the detail of SD, HD created crisp images with adequate color out far exceeding the blurry and pixelated images of SD

When introduced the Full HD standard provided enough pixels to offer amazingly vivid and crisp images to the eye, through means of increased resolution. HD made a difference no matter if it was a handheld device, Tv, or computer monitor. It was simply better than previous standards and their respective resolutions which had failed to create crisp images. Although 4k is 8 times more detailed than Full HD, it does not seem as big of a jump as SD was to HD(which was also around 8x the detail). [Denison] This is because HD already offers us crisp images, the increased pixelation of 4k is largely unnoticed unless the viewer is watching a large screen at a very close. This is because most devices do not benefit from the added resolution as the eye can only perceive fine details of a few mm before the mind literally removes it. [Diaz] Because of this though 4k can be used to make even larger televisions and screens meant to be viewed up close. This is why many reviewers note that there is not a great difference when watching 4k TV shows over full HD.

Retina display test. The black and white lines are only 1 pixel wide and hence only show up on displays that have visible pixelation at normal viewing distances.

Retina display test. The black and white lines are only 1 pixel wide and hence only show up on displays that have visible pixelation at normal                                               viewing distances.                           NOTE: this is not a working test. follow the link if you wanna try your display!

This same idea is expressed through the science behind Apple’s retina line which holds that 326ppi is enough to fool the eye to not perceive pixels up to 6 inches close to your face. [Bayon] The math behind this depends largely on the size of display and average viewing distance, you can see if your display is “Retina” quality or not through this retina test. Now that you have a better idea of the science behind pixel quality, imagine a Tv with a high PPI (pixels per inch) that is around 6 feet away? The amount of information your eyes would receive would be about as much as Full HD. This means that video display technologies have reached a “perception filter”. The scientific principles of this can be explained through what is called the nyquist limit. An example of which can be described in terms of Audio Standards. The CD studio standard for sampling a digital recording is 44.1KHz or about 2 times the amount of frequencies a human can hear.  Since humans can hear up to 22khz the sampling rate is 44.1k so the wave can fluctuate the full 22khz  in both directions. Now there are newer standards such as 48k, 96k, and 192k that claim drastic advantages over the 44.1 format. Although the added resolution is ideal for pitch or time stretching of the audio in a professional environment, we will never technically hear the advantages of the added resolution. The reason why 44.1k was used as a sampling rate for music isn’t because of some patent or inventor, but rather we cannot physically hear any frequencies not between 20-22,000 Hz. In fact most humans can barely reach 15khz before drop out. Now for the first time, we have reached that level in video. Where the amount of data we can display exceeds the amount we can perceive. This wont stop manufacturers from marketing to you the same plea they did during the jump from SD to HD though.

4k holds about 8x more pixels over full HD, but at an average viewing distance of 6ft most probably won't even notice the changes.

4k holds about 8x more pixels over full HD, but at an average viewing distance of 6ft most probably won’t even notice the changes.

Now 4k isn’t totally pointless as TV’s over 60 inches will benefit from the extra pixels, if only very little. On the production side 4k is both a fading gift and a nightmare. 4k means producers can capture a scene in 4k and effectively crop close scenes of areas zoomed 8x in the shot.  [Cronk] Allowing producers great freedom when preparing scenes with non-linear editing. The problem with this is, as the push for 4k goes on producers won’t be able to use the amount of HD shots they cropped from a 4k video because now more consumers are expecting native 4k content all around. Although up sampling HD to 4k will certainly do many consumers have a negative annotation around this because they bought a new hi-res screen for the new hi res content. 4k is a nightmare for producers also in the fact that 4k implementations have been weaker to catch on than HD, forcing many film companies who made the jump early to face many hurdles such as lack of distribution, space difficulties, as well as costly displays and cpu/gpu combos required for 4k playback. [Q Artis]

So why is 4k not doing as well as HD did when it debuted? Well that is most likely due to content distribution, 4k screens have cheaper options than HD did at first but very little content to play. Of course consumers may also realize the limited advantage of having one, as HD already provides adequate color, full audio spectrum coverage, and realistic images without pixelation in most situations. 4k just doesn’t have as much (noticeable) bang for their buck.

I believe the current Pop technology culture definition that surrounds the standard is the reinforcement theory.  As explained by sociologist Joseph Klapper; “Klapper argued that people’s attitudes, beliefs and behavior were more likely to be influenced by their family, schools, communities and religious institutions. According to Klapper, the only time the media can influence people is when the media introduces a new idea or concept..” This is especially true for 4k as manufactures frame the technology as revolutionary, yet the masses have yet to catch on. Rather they are more likely to upgrade to modernize their home or impress their neighbors, family, or coworkers. This goes to show they are more directly influenced by other people  than the mass media. 4k will catch on but for now repeated attempts to frame 4k as more radical jump than HD to SD are just plain wrong. Despite the marketing used it’s evident that the consumers are more likely to use the new standard as those close to them utilize it as well, effectively reinforcing the consumers own thoughts about the necessarily of 4k.

Q Artis, Anthony. “Cinematography- The Problem With 4K.” Mastering Film. N.p., 12 Nov. 2014. Web. 08 Mar. 2015.

Cronk, Steve. “The Benefits of 4K Video.” Aberro Creative. Aberro, 17 Nov. 2014. Web. 08 Mar. 2015.

Diaz, Jesus. “The Cutting Edge of a Knife Is Totally Invisible to the Naked Eye.”Sploid. Gizmodo, 23 Dec. 2014. Web. 08 Mar. 2015.

Bayon, David B. “The Science of Retina Displays.” PC PRO. N.p., 5 Oct. 2014. Web. 08 Mar. 2015.

Denison, Caleb. “Yes, You Really Can See a Difference between 4K and 1080p.” Digital Trends. N.p., 31 Oct. 2014. Web. 08 Mar. 2015.

Crowdfunding: Invest Before You Request

With growing popularity, crowdfunding is becoming a new and innovative way to raise funds for independent projects or other means. To raise money for a project on a crowdfunding website, someone must first make a video in which they talk about and explain the ultimate goal of their plausible and evidently practical and doable project. In the project, for the people funding, there needs to be rewards for donating a certain amount of money, such as 10, 20, or 50 dollars. Rewards can vary to any and everything from limited edition merchandise mailed to you, to more intimate rewards that would be given personally from the person raising the money.

Projects that are asking for funds can vary from things such as some guy from Columbus, Ohio that wants to make a potato salad, which makes a huge statement to everyone across America and the world, all the way to people very sincerely and genuinely asking for funds to help them pay a hospital bill for a life-saving surgery, which touches the hearts of thousands of people and rallies them together for a good cause.

The utter lack of importance of the underlying subject, in fact, is exactly what tells you how close to the surface and at how high a temperature these conflicts are simmering. (Linda Holmes)

            While the potato salad guy and the person asking for help with a hospital bill are essentially on complete opposite ends of the spectrum, certainly, there’s got to be a little ugliness in between them. While much of crowdfunding isn’t done in ill will, there are plenty of people using crowdfunding as means to make as much money as possible in a way that’s not genuine at all that just exploits the system and the people giving them their own earned money, which was brought to my attention a while ago in an article from noisey. Those people are the lazy and greedy people giving crowdfunding a bad reputation. A large group of the people abusing that are starting musicians that want to be “DIY” or don’t want restrictions from record labels. As that sounds well and fine, they’re starting a crowdfunding project and asking for an absurd or unnecessary amount of money, while offering completely ridiculous rewards, which is unjustifiable.

2015-02-01 16.42.15_resized

There’s some bands crowdfunding that are looking for absurd funds to make a debut album or EP, or even go on tour. In asking for funds, they’ll completely exaggerate a price for something like reserving a studio or the recording process of their album, while giving ridiculous rewards for donation such as things like writing a song about the person that donated, if they donated five hundred or more dollars, or a member of a band taking someone on a tour of the studio they’re going to be recording in, with the trip expenses not covered by the band offering the reward. That may sound awesome at first, but a song written about you, no matter the price, without any true or intimate feelings, you’ll soon find out isn’t worth the time or money. No one wants a bunch of meaningless words written and sung about them.

For starting bands, with my own prior experience in making music, and with friends that make music, I can confidently say that, for a starting band, you don’t need twelve thousand dollars to make a record, nor do you need to raise money to go on tour. Growing up and making music in bands with a punk-rock ethic, no one thought of crowdfunding or asking for ten-thousand dollars to make music. Instead, we put together our own money to buy recording hardware, got the software (I don’t condone illegal downloading, but you can find recording software anywhere, take it where it’s free), and made music for under a few hundred dollars. For a group of 15-year-old kids to be able to make a demo on almost no budget, there’s no excuse for anyone to ask for thousands of dollars for a piece of music, that isn’t even written yet, to be made in a highly and unnecessarily professional studio for a debut album that, more than likely, won’t support the band.

If you’re absolutely serious and passionate about making music for a living, then put some heart and effort into it to tour and sustain yourself, not by using someone else’s money; that’s not how you make music. Don’t result to bleeding your fanbase dry of their money with ridiculous and overpriced crowdfunding rewards, especially when you haven’t even released an album yet. Make your own music and, instead, reward your loyal fans with that. Don’t directly make your income through fans. Follow the simple steps to make your music, make t-shirts and merch to get your brand out there, get a van and rent a trailer to go on tour, struggle when you have to, but don’t exploit your fans by raising twelve-thousand dollars to produce and album, and then adding on to it after you’ve reached your goal amount to make a music video.

See? Even South Park noticed the misuse of crowdfunding is a big deal. So much so that they made an episode about it.

If you’re a musician or band, and you’re going to crowdfund: just be completely honest, if the cause is good enough. Whether you’re a veteran band that’s not on a label, or an unsigned underground band raising money for a project, be honest and give people the decent rewards they deserve without ripping them off. Don’t charge 15 dollars for a low-quality MP3 download of the new album that you haven’t even written yet. Just be smart, professional, and genuine.

Finally, if you’re a consumer, a supporter of any crowdfunding site, or a supporter of a cause, do your best to make sure you’re provided with genuine and correct information and not a sad or sketchy story. Crowdfunding is a very powerful thing with a very creative way of making money, at the forefront of a new way of independent project funding, but that doesn’t mean the people asking for money should be exploiting it and being rewarded in their skeevy, slimy ways. If crowdfunding is making way into the mainstream world, let’s present the world with crowdfunding as a method of community funding for genuine and professional projects, without having to make an excuse about the idiots that are using it in a way to only help themselves and not everyone involved with helping them.