It was during an NFL Superbowl performance that Katy Perry starred one of the most trending figures in early 2015. During the show, Katy Perry had two dancers in shark costumes by her sides doing silly dances. The shark on the right of Katy seemed to have had the dance on practice despite it being a bit bland. However, the shark on the left of her may have forgotten his moves and instead decided to flail his body around as close to the dance as possible. That of course did not work and he caught the eyes of many spectators. Since the show aired, the fame of the sharks exploded and with it came an influx of memes, t-shirts, and fan creations. Some fans of them even got related tattoos!
Why does everyone find the whole scenario so amusing though? It wasn’t a huge deal to watch. In fact, I would not have even noticed it unless someone pointed it out. I believe the reason people found the episode so amusing was because it was not as choreographed and perfected as one would expect it to be. In an article by Linda Holmes, she makes a point about a similar situation by stating:
“Consider the case of Marco Rubio and the water bottle. In and of itself, that story is, indeed, very silly: A Man Drinks Water. But to me, it seemed like a story about how spontaneity is in such short supply in politics that in highly choreographed setting, even small, meaningless things seem fascinating simply because they are unplanned.”
She talks of a scene where a political figure had to reach out further than normal to reach a bottle of water to quench his thirst. The guy never broke eye contact while he nearly stepped out of frame from the camera, making the whole thing awkward and in some ways funny. This same principle lies in Katy Perry’s Superbowl show. If both sharks were doing their dances properly, it most likely would not have gained the fame it did. The accident from the left shark stood out, making for one big, but short-lived, phenomenon.
Of course with all the hype built up from this whole fiasco comes the memes, community fanart, and even designs for t-shirts and hoodies, one of which Katy Perry herself wears. Some of these creations include edited gifs, team left shark and team right shark among social media, and even one person who got a tattoo of them. It’s really amazing what the community can come up with when a new trend rushes into the people so quickly and largely. However, I don’t think getting a tattoo is one of the best ideas as this fad left nearly as quickly as it came.
As with most one-shot trends in society being blasted everywhere, such as the recent “gold and white or black and blue dress” uproar, comes the many people who get tired of it being blasted in their lives over and over. The topic fades out quickly and begins to collect dust on the shelf. The sharks from Katy’s performance were hilarious to watch at first but the hype might have been a bit too much for us. At this point, most people have a nasty taste in their mouths whenever someone brings up the sharks. A joke can only be told so many times before people don’t find it funny anymore.