Dubsmash

Dubsmash is a video message app that allows you to record yourself to a pre-selected synced sound clip. You can record yourself in a small mini video saying famous movie lines, singing songs, animal sounds, speeches, TV , internet hits, and many more. You can save the video to your phone, in fact that is the only way you can save the video. Then you can upload the video, to Facebook, Youtube,Snapchat, Instagram, Vine, or even via text. They do not yet have a page where you can upload your videos to the public, and view other dub videos. The owners of the app wanted the videos to be personal, for friends and family. While still leaving the option for you to upload your video on any social medium, this app is only for Ios and Android.

The app first came on the scene November 19, 2014. The founders of dubsmash are Jonas Druppel, Ronald Grenke, and Daniel Taschik. Seven days after they released the app, in their hometown of Germany it had reached number 1. Then after that 29 other countries pushed the app to number 1 as well, countries such as the UK, France, and Holland. Co- Founder Ronald Grenke stated,

“A first strong indicator for a hit was reaching the number one position in Germany within a week after the official release. Repeating this situation in a different markets confirmed that Dubsmash can be internationally successful”. 

 

The app is still being upgraded, new features are coming to the app. The app will improve the sound discovery, add sound boards where you can upload your own sound and share as well as subscribe to other boards. This helps to make the displayed content way more relevant and personal to each individual user. They are also considering making a different app where you can upload and watch videos from other dubbers. The founders of dubsmash had made a previous app  called Starlize that was not successful. The makers thought that the app was to complicated for most people although it was similar to dubsmash in certain ways.They learned a lot from the failed app and that’s where they realized they wanted to keep the app more personal.

Dubsmash started receiving attention from the media appearing on Good Morning Philadelphia, CBS, and other local news station across America.On the air the explained how the app works, and everyone had  made their own videos.This is a clear example of taste making, and the news are the taste makers.  Jack Lule wrote an article on taste makers, the article is called Understanding Media and Culture. In the article Jack says “Historically,Pop culture has been closely associated with mass media that encourage the adoption of certain trends. We see the media as taste makers people or institutions that shape the way others think, eat, listen, drink, dress and more. Taste makers can have a huge influence”.

 

Dubsmash also became known more in the USA, because they have a large selection of internet sensations. From small sound clips of Donna Gooding  being arrested saying  ” POP hold it down” , or who can forget the cute little boy “You think  I am cute yes or no” and then he gives a little laugh. Songs from Nicki Minaj, Lil Wayne, U2, Meatloaf, etc. The famous speech from our former president Bill Clinton ” I did not have sexual relations with that woman” or the most recent speech from our current president Obama ” I have no more elections to win. I know because I won them all”.

I think that this app is Pop culture totally because, its fun and silly. You get to relive things that use to make you laugh. You can act and be certain character, animal, or make silly sounds. Then just upload them  on other social sites and laugh with your friends. In today’s time a lot of like to record silly things that we do on a daily basis,  thats why sites like snapchat, vine, insatgram are so successful. We post them for the world to see in hopes that one of or silly videos may go viral. I think that some people would love to become an internet sensations overnight. The app is simple anyone can use it, all age ranges. With the large sound collections ranging from 80s hits to the new millennium anyone can find a sound clip that they would want to use.

 

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Still Gotta Catch ‘Em All


Pokemon is the second most lucrative videogame franchise of all time, topped only by the legendary Mario. How could something that seems like a simple game about capturing animal-like creatures and using them to battle other people’s creatures reach such success? Well, maybe it isn’t quite that simple. When the first two Pokemon titles, Red Version and Blue Version came out in 1998, they blew up instantly and the world had to acknowledge that these games were something special. Pokemon games, when you take a closer look, contain elements of appeal which transcend age, gender, and culture. They’re simple enough for a seven year old to enjoy playing through the main storyline without much difficulty. They’re complex enough for adult players to spend hundreds of hours forming, and perfecting their team for competitive battles with opponents from all over the world. There’s something to be said for a game that’s well balanced on so many levels.

One of the more obvious things people like about the Pokemon videogame franchise is the element which appeals to the collector in us. The original games had 150 unique and interesting creatures to catch (well 151 if you were in the know) but over the years, that number has increased to a somewhat intimidating 720! So you travel through a virtual land riddled with unique locations to explore. Each environment yields the potential to encounter some interesting new Pokemon specific to that place in the game world. Any Pokemon you find can be captured, thus becoming a new companion on your journey. The more you use your creature to battle against others, the stronger it becomes. Most Pokemon, after gaining enough experience in battle, or by a variety of other means, are capable of evolving. Evolution in the Pokemon world is when a Pokemon essentially transforms into a bigger, stronger, usually cooler-looking version of itself. So if you’re really into collecting, or just can’t seem to stop playing, you’re encouraged to find, capture, and evolve them all!

Another thing these games get right is the aspect which appeals to the strategist in us. There are so many Pokemon out there, and they all have their own unique attributes when used in battle. They all have their own strengths, weaknesses, special abilities, and a pool of attacks to choose from. A team consists of only 6 Pokemon, and with so many options out there, creating the team that’s just right for you requires a lot of thought and research. After you’ve put together a team you’re confident about, you can challenge all your Pokemon-playing friends to prove that you’re smarter and more of a tactical thinker than they are. You’re also able to go online and challenge other Pokemon trainers from around the globe.

When it comes to Pokemon, the possibilities are limitless. Jumping into a world with those possibilities, that’s also entertaining and intellectually stimulating at the same time, this is something that appeals to quite a lot of people. Having obvious merit to such a large group of individuals defines the pop culture aspect of Pokemon. As stated by Jack Lule, “Popular culture is the media, products, and attitudes considered to be part of the mainstream of a given culture and the everyday life of common people.” I believe that a franchise with such a solid foundation and such a wide appeal will absolutely continue to prosper for many years to come.

WTF Japan??!?!?!!!?

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This is probably the first thing you think of after finishing the music video Me!Me!Me! by TeddyLoid. A lot of people would automatically categorize this as some weird Japanese freaky fetish video and tune out the rest of it. Automatically casting judgment on it halfway through creating a skewed interpretation of something they didn’t want to understand. These people tend to not get past the shock value to really look at this video for what it actually is and the deeper meaning it has behind it.

A preview of the video was released on Nov 14th 2014 on the official Japan Anime Expo (if you click the EN at the top right cover of the page it will switch over to english) website with a description saying “You are attacked and ravished by many girls”. The website is a web series launched by the collaboration of Hideaki Anno’s Studio Khara (known for their work on Neon Genesis Evangelion) and the Japanese media company Dwango to show the work of up and coming animators. The man behind all this, Hibiki Yoshizaki, released the full-length version on the 21st. According to KnowYourMeme.com, the video was instantly met with high acclaims from viewers and critics alike. From it’s high quality animation to it’s catchy backtrack done by techno DJ Teddyloid.

Click here to watch the video but might I mention that it contains some nudity and is for a mature audience.

Now this video as of 01/28/15 has reached up to 259,000 plays on Vimeo and has been posted on forums with some reaching around 500 comments per thread. Now the meaning behind this video has come to a few different interpretations and the creators never really came out with one either. To me this comes down to an Otaku (the Japanese term for someone who has obsessive interests) who’s lifestyle got in the way of reality. This is the first part of the music video with the girl in blue hair dancing around. But this lifestyle ended up morphing into something that morphed into a monster that started to consume him. He tries to fight back (when he transforms in the video) and kill the monster that he created as well as get his reality back. But he didn’t realize how big his obsession actually became (Rave party) and ended up loosing his battle.70b This music video starts out one way with some guy dreaming about a fantasy of his and completely twists it into something else. It shows us what can happen if we let something that we enjoy consume our lives. It also shows that things don’t always go the way we plan when it comes to fighting back to try and get things back to the way they once were.

The Fine Bros on YouTube did a react video of YouTubers watching the video and asking them questions on what they thought afterwards. The thoughts that most of them had right off the bat was that they didn’t like it at all with a few liking it on an animation perspective. But once they thought about what they just saw some were able to see the meaning behind the video. Just the reaction video alone had over 5 million views and over 15 thousand comments since it was posted on Jan 8th.

This video is a prime example of ‘What Monkey’s Eat’ when it came to how this gained traction. Linda Holmes says in her blog

“Justin Bieber, Duck DynastyBreaking BadGravity, and — yes — even Miley Cyrus twerking are all examples of what monkeys eat. Some good, some bad, some completely baffling. But all things that are making their way into a lot of people’s thinking, and provoking all kinds of conversations that we might not have otherwise.”

You have people posting this to their friends saying “Look at this weird video from Japan” and only really see it for the shock value. Then you have the few who are able to see past that and discover a message hidden in plain sight. Now my question to you is which one you’ll become?