Dubsmash is a video message app that allows you to record yourself to a pre-selected synced sound clip. You can record yourself in a small mini video saying famous movie lines, singing songs, animal sounds, speeches, TV , internet hits, and many more. You can save the video to your phone, in fact that is the only way you can save the video. Then you can upload the video, to Facebook, Youtube,Snapchat, Instagram, Vine, or even via text. They do not yet have a page where you can upload your videos to the public, and view other dub videos. The owners of the app wanted the videos to be personal, for friends and family. While still leaving the option for you to upload your video on any social medium, this app is only for Ios and Android.

The app first came on the scene November 19, 2014. The founders of dubsmash are Jonas Druppel, Ronald Grenke, and Daniel Taschik. Seven days after they released the app, in their hometown of Germany it had reached number 1. Then after that 29 other countries pushed the app to number 1 as well, countries such as the UK, France, and Holland. Co- Founder Ronald Grenke stated,

“A first strong indicator for a hit was reaching the number one position in Germany within a week after the official release. Repeating this situation in a different markets confirmed that Dubsmash can be internationally successful”. 


The app is still being upgraded, new features are coming to the app. The app will improve the sound discovery, add sound boards where you can upload your own sound and share as well as subscribe to other boards. This helps to make the displayed content way more relevant and personal to each individual user. They are also considering making a different app where you can upload and watch videos from other dubbers. The founders of dubsmash had made a previous app  called Starlize that was not successful. The makers thought that the app was to complicated for most people although it was similar to dubsmash in certain ways.They learned a lot from the failed app and that’s where they realized they wanted to keep the app more personal.

Dubsmash started receiving attention from the media appearing on Good Morning Philadelphia, CBS, and other local news station across America.On the air the explained how the app works, and everyone had  made their own videos.This is a clear example of taste making, and the news are the taste makers.  Jack Lule wrote an article on taste makers, the article is called Understanding Media and Culture. In the article Jack says “Historically,Pop culture has been closely associated with mass media that encourage the adoption of certain trends. We see the media as taste makers people or institutions that shape the way others think, eat, listen, drink, dress and more. Taste makers can have a huge influence”.


Dubsmash also became known more in the USA, because they have a large selection of internet sensations. From small sound clips of Donna Gooding  being arrested saying  ” POP hold it down” , or who can forget the cute little boy “You think  I am cute yes or no” and then he gives a little laugh. Songs from Nicki Minaj, Lil Wayne, U2, Meatloaf, etc. The famous speech from our former president Bill Clinton ” I did not have sexual relations with that woman” or the most recent speech from our current president Obama ” I have no more elections to win. I know because I won them all”.

I think that this app is Pop culture totally because, its fun and silly. You get to relive things that use to make you laugh. You can act and be certain character, animal, or make silly sounds. Then just upload them  on other social sites and laugh with your friends. In today’s time a lot of like to record silly things that we do on a daily basis,  thats why sites like snapchat, vine, insatgram are so successful. We post them for the world to see in hopes that one of or silly videos may go viral. I think that some people would love to become an internet sensations overnight. The app is simple anyone can use it, all age ranges. With the large sound collections ranging from 80s hits to the new millennium anyone can find a sound clip that they would want to use.


Loot Crate: Unboxing Mystery

Loot Crate is a subscription based website that each month ships a themed mystery box of geek, gaming, and pop culture gear. They send out boxes of merchandise that companies give them as promotional items. These promotional items range anywhere from different kinds of clothing, toys, and candy; and are from some of the biggest brands in the business. One of the biggest trends in the Loot Crate community is their “unboxings”. Each month, as people receive their crates, they videotape their reactions and upload them to YouTube. Some of Youtube’s most prominent users from the geek and gaming communities participate in Loot Crate unboxings, such as Markiplier, Mortem3r, and Egoraptor.

Loot Crate never asked for this response; Not at first, but as people started to get their packages, they wanted to share feedback about what they received. Every Loot Crate box is identical, but every “Looter”, as they have been dubbed, has a different opinion about what they got that month. Jack Lule said in Understanding Media and Culture: An Introduction to Mass Communication:

“Historically, popular culture has been closely associated with mass media that introduce and encourage the adoption of certain trends. We can see these media as “tastemakers”—people or institutions that shape the way others think, eat, listen, drink, dress and more. Similar in some ways to the media gatekeepers discussed above, tastemakers can have huge influence.”

In a way these people are becoming tastemakers. As they show what they got this month, the people who watch decide whether or not to buy into Loot Crate.

While unboxing videos are done for almost everything these days, Loot Crate seems to benefit from the free publicity. The unboxing videos are probably Loot Crates most effective advertisement. When they started, they asked a few prominent YouTube users to showcase what was in their Loot Crate boxes and talk about the company to their followers who would have fit their demographic. After this, people who subscribed started doing the same. Lule goes on to say, “ along with encouraging a mass audience to keep an eye out for (or skip) certain movies, television shows, video games, books, or fashion trends, tastemaking is also used to create demand for new products.” These unboxers help create demand for this product; for Loot Crate and all of the brands and companies that supply merchandise for them. I learned about Loot Crate from a few different places. I heard it mentioned on podcasts and by friends, but really didn’t think anything of it until I saw my first unboxing. The unboxing showed what everyone got, how they felt about each item, and I saw it from one of my favorite YouTube channels. The videos caught my interest like no other medium did and I found myself wanting everything that these people got in their Loot Crate boxes.

Although I don’t have a subscription to Loot Crate, mainly because of how unreliably my packages are delivered, I still watch unboxings from all my favorite YouTubers to see what they got and how they felt. People whose opinions would normally go unheard are becoming influential as viewers continue watching their unboxings. I imagine Loot Crate will stay around for a while, while the “Subscription box” fad is still popular, but I think the unboxing of items will stay around well after that. From now on, as long as there is a box, there will be an unboxing.

Inside a Loot Crate

Twerk, Twerk, Twerk

Everywhere you look an artist is showing off their twerking skills. Twerking has been around for a while but, has taken a leap to the forefront of entertainment.You can’t watch a hip hop, pop video or a social media site without a woman twerking or showing off her rear end. Rihanna, Miley Cyrus, Beyonce and many other females have taken this dance trend by storm. Besides creating a social extravaganza, Artist and big name corporations have capitalized off the fad. For those that don’t know,twerking is defined as a type of dancing in which an individual, usually a female, dances to music in a sexually provocative manner involving thrusting hip movements and a low squatting stance. In other words, when a female shakes her BOOTY…. VH1 stated,Twerking or the word twerk was introduced to the Hip hop community around 1993 when DJ Jubilee released “Do the Jubilee”. The south really brought twerking to the forefront with the likes of the Ying Yang Twins, Master P., and Cash Money Records. Since the rise of Hip hop from the south, twerking has favored the sounds of the south. Until recently, twerking was looked upon as an urban, ghetto, strip club movement and strip clubs are prominent in the south. The media has turned it around and now is looked upon as a means of amusement.

Taste-makers have a strong influence on the influx of this phenomenon. According to Wikipedia, taste makers are people who decide or influence what is or will become fashionable. Miley Cyrus, Rihanna, and Nicki Minaj are a few taste-makers to name. Speaking of Miley Cyrus, the acceptance of twerking in the media reached new heights once Miley Cyrus 2013 VMA performance blew up the internet. Nicki Minaj “Anaconda” video had people drooling over their T.V’s and internet devices. Now, I am a man and I enjoy the entertainment of twerking but, lately thats all I see is booty. The emphasis of beauty has been transformed from the face to the booty. Mark Federman stated in “the Meaning of the Medium is the Message”, That we tend to focus on the obvious. In doing so, we largely miss the structural changes in our affairs that are introduced subtly, or over long periods of time. In this article he was talking about our minds and technology but, I think thats how society takes in messages fed to them daily. The more the media accepts twerking, the more we become saturated with it everyday. I can’t go a day without checking my social media sites and not see a new video of a female twerking.

Somewhere a line has to be crossed on the appropriateness of the dance. Women who think this is ok to perform in spiritual settings and in front of their children are wrong.

Warning this may be offensive to some. See video here.

I liked the dance better when it was confined to the strip club and a couple hip hop videos. Now, there are professional twerkers, endless amount of legal provocative twerk content that circulates the internet everyday, and an influx of media influence. Little girls are influenced to dance this way daily. The message that men interpret from this dance is not appropriate for any children. Yes, we have to be responsible and monitor what our children are exposed to but, twerking has become so prevalent in the media that,you would have to block all media outlets from your children so they will not be exposed to this behavior. Even that is not enough.

In conclusion,we have to be more mindful of how our actions are perceived. In other countries twerking is not looked upon as a sexual reference. It’s more of a celebration dance other places. We American’s have added a sexual raunchy fixation to the dance. So, if I view women twerking and I get a sexual pleasure, I don’t think it’s acceptable for children. Especially, because I know the way men think is not always positive.