Dubsmash is a video message app that allows you to record yourself to a pre-selected synced sound clip. You can record yourself in a small mini video saying famous movie lines, singing songs, animal sounds, speeches, TV , internet hits, and many more. You can save the video to your phone, in fact that is the only way you can save the video. Then you can upload the video, to Facebook, Youtube,Snapchat, Instagram, Vine, or even via text. They do not yet have a page where you can upload your videos to the public, and view other dub videos. The owners of the app wanted the videos to be personal, for friends and family. While still leaving the option for you to upload your video on any social medium, this app is only for Ios and Android.

The app first came on the scene November 19, 2014. The founders of dubsmash are Jonas Druppel, Ronald Grenke, and Daniel Taschik. Seven days after they released the app, in their hometown of Germany it had reached number 1. Then after that 29 other countries pushed the app to number 1 as well, countries such as the UK, France, and Holland. Co- Founder Ronald Grenke stated,

“A first strong indicator for a hit was reaching the number one position in Germany within a week after the official release. Repeating this situation in a different markets confirmed that Dubsmash can be internationally successful”. 


The app is still being upgraded, new features are coming to the app. The app will improve the sound discovery, add sound boards where you can upload your own sound and share as well as subscribe to other boards. This helps to make the displayed content way more relevant and personal to each individual user. They are also considering making a different app where you can upload and watch videos from other dubbers. The founders of dubsmash had made a previous app  called Starlize that was not successful. The makers thought that the app was to complicated for most people although it was similar to dubsmash in certain ways.They learned a lot from the failed app and that’s where they realized they wanted to keep the app more personal.

Dubsmash started receiving attention from the media appearing on Good Morning Philadelphia, CBS, and other local news station across America.On the air the explained how the app works, and everyone had  made their own videos.This is a clear example of taste making, and the news are the taste makers.  Jack Lule wrote an article on taste makers, the article is called Understanding Media and Culture. In the article Jack says “Historically,Pop culture has been closely associated with mass media that encourage the adoption of certain trends. We see the media as taste makers people or institutions that shape the way others think, eat, listen, drink, dress and more. Taste makers can have a huge influence”.


Dubsmash also became known more in the USA, because they have a large selection of internet sensations. From small sound clips of Donna Gooding  being arrested saying  ” POP hold it down” , or who can forget the cute little boy “You think  I am cute yes or no” and then he gives a little laugh. Songs from Nicki Minaj, Lil Wayne, U2, Meatloaf, etc. The famous speech from our former president Bill Clinton ” I did not have sexual relations with that woman” or the most recent speech from our current president Obama ” I have no more elections to win. I know because I won them all”.

I think that this app is Pop culture totally because, its fun and silly. You get to relive things that use to make you laugh. You can act and be certain character, animal, or make silly sounds. Then just upload them  on other social sites and laugh with your friends. In today’s time a lot of like to record silly things that we do on a daily basis,  thats why sites like snapchat, vine, insatgram are so successful. We post them for the world to see in hopes that one of or silly videos may go viral. I think that some people would love to become an internet sensations overnight. The app is simple anyone can use it, all age ranges. With the large sound collections ranging from 80s hits to the new millennium anyone can find a sound clip that they would want to use.


Because They Said So


Vegans, like vegetarians do not consume meat, fish or poultry “but they also do not use other animal products and by-products such as eggs, dairy products, honey, leather, fur, silk, wool, cosmetics, and soaps derived from animal products.” Veganism has been around since the 1850’s. images (1)Back then, the reasons for going vegan were quite similar to some of the reasons why people are vegan today. Some vegans really want a healthy lifestyle and desire to give all living animals a better life. They choose not to eat animal by-products such as eggs or dairy because they don’t want to promote the meat industries and it’s all the same for why they don’t wear leather or cosmetics. Though veganism has been around for more than a century, it is still pop culture of today because the mediums of media are different.  It’s always in your face and the tastemakers of this time makes sure that all have an opportunity to choose a vegan lifestyle.

“Tastemakers can help keep culture vital by introducing the public to new ideas, music, programs, or products. But the ability to sway or influence the tastes of consumers can be worth millions of dollars. In the traditional media model, media companies set aside large advertising budgets to promote their most promising projects. Tastemakers are encouraged to buzz about “the next big thing.” -Jack Lule

                Is vegan at all what it was originally meant for anymore? That is my question. When I see that celebrities like Beyoncé and Ariana Grande have gone vegan or when I type “vegan” in Pinterest and see how many boards comes up, i’d say, no.  It’s been around for all of our lives, but this this generation is reshaping its purpose and it has now become the “cool” thing to do. With that, businesses have created many forms of non-vegan foods to appease vegan dieters making this diet doable as well as comfortable.

There are so many substitute foods for “old cravings” that a vegan dieter may have. Though tofu and soy products have been around for a while, businesses have added more “foods” to the list of products that a vegan can eat. There are Vegan substitute guides all over the internet giving guidelines to what one can eat when they are “feeling like a burger”.

Sweet Potatoes and coconut products have become a big hit within the vegan community and now there are vegan IMG3465 dairy products. Vegan cheeses are newest on the block. They are pretty expensive but come in many varieties. And if you cannot shower with Dove, soap is breaking your bank as well. Whole Foods is just one store that is vegan friendly. Imagine how many other businesses are gaining unimaginable profits because their vegan store says “YOU’RE A VEGAN, YOU HAVE TO BUY THIS!”

images (8)It goes without saying that celebrities have a huge influence on what their audience sees and emulates. Early this month, Beyoncé and her husband Jay-Z joined forces with the 22 Days Nutrition meal service. The couple tried the product for themselves before they sold the idea of their own Vegan campaign to their fans.  However, Beyoncé made her personal challenge public by posting her journey on Instagram. Even if the challenge hadn’t worked for her, her fans had already joined the movement, simply because she tried the product. 0c500b65_b.xxxlargeIn a short, written by MTV’s John Walker, Walker makes a very good point that I don’t think people think about when they jump on celebrity bandwagons. He states that “If you are what you eat and you’re eating “the Beyoncé diet,” then this meal plan’s big selling point is that you will effectively “become” Beyoncé by the end of it — and therein lies the problem.”

Young actress turned pop star is an example of this. There is a webpage that is dedicated to Look and Act Like Ariana Grande. On this page you will find out how to get her skin, style sense, and eating habits. In 2013 Ariana Grande went 100% vegan. A vegan YouTuber was ecstatic about Ariana’s decision to go vegan and states that “she has such a huge following that she has so much potential to change an entire generation”. 

While this is true, it may also be dangerous. I think the idea of Vegan eating (clean eating) is a great thing but just because its right, doesn’t mean that it’s right for everybody. Celebrity trainer and founder of Twenty Two Training, Dalton Wong stated to Telegraph.co.uk that “Every year there is some eating fad that we all get behind. Last year we had the 5:2, the year before we had the alkaline diet, and the year before that gluten free. Veganism is now cool, but if you don’t do it properly, it’s really not that healthy,” As pop culture consumers, we hear all of the glorious things about movements, products and results that make us want to jump on the bandwagon. However, doing so leaves a ton of room for ignorance, accidents and destruction. Some will do it right. Some will seek a doctor to gain knowledge about themselves and how becoming a vegan would be beneficial for them. They will figure out why they want to switch lifestyles and how to appropriately do so. While others will spend a lot of money trying to eat like Beyoncé and who knows, may turn out worse than if than had they not tried it. I’m amazed how many people will follow a single person in a serious life change JUST because they’re famous. The future of Veganism is bright. Businesses make loads money, some people lose weight and become healthier, and some try and fail. The rest of us eat animals, animal by-products, honey and everything dairy. We wear, fur, silk, wool, and cosmetics and we enjoy life.

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“A Hot Tranny Mess”

As we all know going on a reality television show is all about capitalizing on one’s 15 minutes of fame, and hopefully branding one’s “TV Personality” but going on a show that pertains to a specific field of the arts is generally a way to advance the artists career. You may have heard of Christian Siriano even if you’ve never watched an episode of Project Runway before because he has successfully branded himself after winning the show. You may not have heard of Mitchell Perry, he’s the guy that tried to revive one of Christian Siriano’s catchphrases, “A Hot Tranny Mess”, which may or may not have had something to do with him getting kicked off the show at episode 5 of season 13. If only he focused on his work and not the fame while he was on the show…  Mitchell Perry is a young, independent Fashion Designer from Fort Lauderdale, Fl. You may have seen him on Season 13 of Project Runway. He made it up until episode 5 then he got the boot. I first met Mitch at the art institute of Fort Lauderdale about 2011 or 2012 it was during my first year of college, he was a sewing lab monitor as he was in his senior year, and he was very helpful and kind to me, he made me understand how to sew lining. I will always think of this moment when I think of him.

Does it bring them to their peak too early? Do shows like this that capitalize on the artist make their career because of their work or does the evolution of their “TV personality” make their career better? If you’ve ever sat through an episode you’ll see the unapologetic product placement before you see any designs. Since I met Mitchell Perry before he went on this show, I know that he does indeed have design skills. The rest of the “TV personalities” of Project Runway make me question if they know how to do little more than use a sewing machine, as if that is the only requirement for getting on the show. It is clear from some of the challenges on the show that most of them are unfamiliar with Adobe Illustrator or Photoshop, which designers use to make flats and sketches (when not doing it the old fashioned way, by hand.)A sketch is the concept of a design and a flat is like a blueprint. It is the inextricable evidence like this that has led me to the conclusion that the producers & directors of Project Runway are more concerned with whose “TV personality” will give them the most ratings over which young designer has the most talent and would therefore be the best fit for the opportunity to advance their career.

On one hand this show is great for any young designer’s career, but on the other it can make them mediocre. It exposes the weaknesses within their design skillset; you can lose a job opportunity before you even get to the interview. Naturally, any future employer who may be watching the show will now know all of your pitfalls before meeting you and getting to know you. On the contrary, just being on the show both makes the individual apart of pop culture/the media for that season and opens doors for you. This comes with the price of fame. I’m a designer myself and I would rather not go on a show like this, I’d rather put in my hard work into something or some other company than be exploited for ratings to make the lifetime network more money.

On the mylifetime.com website a fan of the show posted his opinion in reference to a comment that Mitchell Perry made while on the show.

Cj Sayler  5 months ago

I was incredibly offended by Mitchell Perry’s comment “a hot tranny mess” how dare he marginalize a group of people that really only need all our love. As a Gay man I understand our history and Mitchell Perry really needs to learn “our” history. He was a poor representative of the Gay community and I’m glad he is off the show. I believe Project runway needs to address the issue!

This comment and the catchphrase “A Hot Tranny Mess” originated from former Project Runway contestant, Christian Siriano, could’ve been a huge problem for the network. It’s crazy how well this has gone under the radar. I don’t know how I haven’t heard more about it until now. Given the fact that Christian and Mitchell are both openly gay men, this faux pas about the LGBT community didn’t blow up as much as it probably would have if a straight person made “A Hot Tranny Mess” their catchphrase.

Mitchell Perry is now using Instagram to promote himself and using Etsy to sell his sketches. His links to those are below



It seems as though with his attempt at reviving the catchphrase, “A Hot Tranny Mess”, and branding himself that he is trying to be a tastemaker but is unsuccessful. His catchphrase is offensive. According to Jack Lule in his understanding Media and Culture; An Introduction to Mass communication, v. 1.0 he explains tastemaking.

Historically, popular culture has been closely associated with mass media that introduce and encourage the adoption of certain trends. We can see these media as “tastemakers” – people or institutions that shape the way others think, eat, listen, drink, dress and more. (Similar in some ways to the media gatekeepers discussed above,) tastemakers can have huge influence… along with encouraging a mass audience to keep an eye out for 9or skip0 certain movies, television shows, video games, books, or fashion trends, tastemaking is also used to create a demand for new products.



“A Hot Tranny Mess” – parody

“A Hot Tranny Mess” – Christian Siriano