Dubsmash is a video message app that allows you to record yourself to a pre-selected synced sound clip. You can record yourself in a small mini video saying famous movie lines, singing songs, animal sounds, speeches, TV , internet hits, and many more. You can save the video to your phone, in fact that is the only way you can save the video. Then you can upload the video, to Facebook, Youtube,Snapchat, Instagram, Vine, or even via text. They do not yet have a page where you can upload your videos to the public, and view other dub videos. The owners of the app wanted the videos to be personal, for friends and family. While still leaving the option for you to upload your video on any social medium, this app is only for Ios and Android.

The app first came on the scene November 19, 2014. The founders of dubsmash are Jonas Druppel, Ronald Grenke, and Daniel Taschik. Seven days after they released the app, in their hometown of Germany it had reached number 1. Then after that 29 other countries pushed the app to number 1 as well, countries such as the UK, France, and Holland. Co- Founder Ronald Grenke stated,

“A first strong indicator for a hit was reaching the number one position in Germany within a week after the official release. Repeating this situation in a different markets confirmed that Dubsmash can be internationally successful”. 


The app is still being upgraded, new features are coming to the app. The app will improve the sound discovery, add sound boards where you can upload your own sound and share as well as subscribe to other boards. This helps to make the displayed content way more relevant and personal to each individual user. They are also considering making a different app where you can upload and watch videos from other dubbers. The founders of dubsmash had made a previous app  called Starlize that was not successful. The makers thought that the app was to complicated for most people although it was similar to dubsmash in certain ways.They learned a lot from the failed app and that’s where they realized they wanted to keep the app more personal.

Dubsmash started receiving attention from the media appearing on Good Morning Philadelphia, CBS, and other local news station across America.On the air the explained how the app works, and everyone had  made their own videos.This is a clear example of taste making, and the news are the taste makers.  Jack Lule wrote an article on taste makers, the article is called Understanding Media and Culture. In the article Jack says “Historically,Pop culture has been closely associated with mass media that encourage the adoption of certain trends. We see the media as taste makers people or institutions that shape the way others think, eat, listen, drink, dress and more. Taste makers can have a huge influence”.


Dubsmash also became known more in the USA, because they have a large selection of internet sensations. From small sound clips of Donna Gooding  being arrested saying  ” POP hold it down” , or who can forget the cute little boy “You think  I am cute yes or no” and then he gives a little laugh. Songs from Nicki Minaj, Lil Wayne, U2, Meatloaf, etc. The famous speech from our former president Bill Clinton ” I did not have sexual relations with that woman” or the most recent speech from our current president Obama ” I have no more elections to win. I know because I won them all”.

I think that this app is Pop culture totally because, its fun and silly. You get to relive things that use to make you laugh. You can act and be certain character, animal, or make silly sounds. Then just upload them  on other social sites and laugh with your friends. In today’s time a lot of like to record silly things that we do on a daily basis,  thats why sites like snapchat, vine, insatgram are so successful. We post them for the world to see in hopes that one of or silly videos may go viral. I think that some people would love to become an internet sensations overnight. The app is simple anyone can use it, all age ranges. With the large sound collections ranging from 80s hits to the new millennium anyone can find a sound clip that they would want to use.


The PATH To Healing

The unforgettable tragedy that took place on September 11, 2001 was a major hit for all Americans. Early Tuesday morning starting at 8:45 a.m. two American Airline planes crashed into the World Trade Center in New York City. The disaster caused a large explosion that poured burning pieces and reminisce of the building onto the city of New York, the people, and tourist that were witnessing the tragedy from below.This attack towards the country left millions of Americans devastated. Many people lost family members such as mothers, fathers, sisters, and bothers. Furthermore, the majority of  men and woman that were the first responders to the sight such as fire fighters, policeman, and paramedics lost their lives as well.

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This catastrophe left the country painfully in mourning, and brought Americans to a really low point. Fortunately, as Americans always do, we push on to see a better day. Since the major event the city of New York has built a memorial in memory for the people, and heroes that lost their lives in the attack. There was a lot that took place in the construction of the memorial. In 2003 The Lower Manhattan Developers Corporation (also know as LMDC) had an open call for different architects from around the world to submit prospective plans for the future memorial. After various arguments and controversy, in 2004 LMDC announced their choice for the memorial. The corporation chose the Ground Zero Memorial sight by architect Michael Arad. The memorial presented the opportunity of peace of mind for the many mourning with broken hearts.

Since the development of The Ground Zero Memorial the city of New York has continued to build and become the metropolis that we know today. Today, a large project is in mid construction, which is causing a lot of controversy. Primarily due to the structure being only a couple of yards from the Ground Zero sight.

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 Calatrava’s revised WTC PATH Station proposal

The PATH station is expected to be the most expensive station in history. The World Trade Center Transportation Hub is a transit and retail complex is presently under construction by the Port Authority of New York and New Jersey. Spanish architect Santiago Calatrava designed the elaborate constructions. In the unveiling of construction in 2004 the estimated price was 655 million dollars. In continuing the construction the price has exceeded over 4 billion dollars, and counting. The construction has cost an enormous amount of money, and is very elaborate with its long steel wings poised gracefully above the September 11 Memorial in Lower Manhattan. Some people believe that the form, and built of the new PATH Station is taking away from the actual Ground Zero memorial. This has become very offensive for many Americans (as viewed here in The Angry Architect Article). Citizens are seeing this new construction as a way for the city of New York to put a profit on an organic tragedy event. The world trade center memorial is a place to remember the thousands of Americans that were lost, and is not be seen as a tourist attraction for proceeds.

“Storey argued that there is a political dimension to popular culture; neo-Gramscian hegemony theory “… sees popular culture as a site of struggle between the ‘resistance’ of subordinate groups in society and the forces of ‘incorporation’ operating in the interests of dominant groups in society.” A postmodernist approach to popular culture would “no longer recognize the distinction between high and popular culture”


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On the other end of the spectrum citizens feel that PATH Station construction is a opportunity for the city to build it’s strength back up, and to be viewed as the “Big Apple” the city of dreams, and opportunity. The argument regarding The PATH Station’s location is a reasonable argument. This controversy is an example of the agenda-setting theory. The media such as certain news broadcasting stations profoundly emphasize the disaster. They then recoil and vividly discuss the location of the PATH station being next to the “amazing” memorial. The media sets up the viewers mind to see the new construction as a negative idea rather than looking at it as a growth for the city. Is it to soon for the city to make decision like this? If so, when is it the best time for the city to regrow?

WTF Japan??!?!?!!!?


This is probably the first thing you think of after finishing the music video Me!Me!Me! by TeddyLoid. A lot of people would automatically categorize this as some weird Japanese freaky fetish video and tune out the rest of it. Automatically casting judgment on it halfway through creating a skewed interpretation of something they didn’t want to understand. These people tend to not get past the shock value to really look at this video for what it actually is and the deeper meaning it has behind it.

A preview of the video was released on Nov 14th 2014 on the official Japan Anime Expo (if you click the EN at the top right cover of the page it will switch over to english) website with a description saying “You are attacked and ravished by many girls”. The website is a web series launched by the collaboration of Hideaki Anno’s Studio Khara (known for their work on Neon Genesis Evangelion) and the Japanese media company Dwango to show the work of up and coming animators. The man behind all this, Hibiki Yoshizaki, released the full-length version on the 21st. According to KnowYourMeme.com, the video was instantly met with high acclaims from viewers and critics alike. From it’s high quality animation to it’s catchy backtrack done by techno DJ Teddyloid.

Click here to watch the video but might I mention that it contains some nudity and is for a mature audience.

Now this video as of 01/28/15 has reached up to 259,000 plays on Vimeo and has been posted on forums with some reaching around 500 comments per thread. Now the meaning behind this video has come to a few different interpretations and the creators never really came out with one either. To me this comes down to an Otaku (the Japanese term for someone who has obsessive interests) who’s lifestyle got in the way of reality. This is the first part of the music video with the girl in blue hair dancing around. But this lifestyle ended up morphing into something that morphed into a monster that started to consume him. He tries to fight back (when he transforms in the video) and kill the monster that he created as well as get his reality back. But he didn’t realize how big his obsession actually became (Rave party) and ended up loosing his battle.70b This music video starts out one way with some guy dreaming about a fantasy of his and completely twists it into something else. It shows us what can happen if we let something that we enjoy consume our lives. It also shows that things don’t always go the way we plan when it comes to fighting back to try and get things back to the way they once were.

The Fine Bros on YouTube did a react video of YouTubers watching the video and asking them questions on what they thought afterwards. The thoughts that most of them had right off the bat was that they didn’t like it at all with a few liking it on an animation perspective. But once they thought about what they just saw some were able to see the meaning behind the video. Just the reaction video alone had over 5 million views and over 15 thousand comments since it was posted on Jan 8th.

This video is a prime example of ‘What Monkey’s Eat’ when it came to how this gained traction. Linda Holmes says in her blog

“Justin Bieber, Duck DynastyBreaking BadGravity, and — yes — even Miley Cyrus twerking are all examples of what monkeys eat. Some good, some bad, some completely baffling. But all things that are making their way into a lot of people’s thinking, and provoking all kinds of conversations that we might not have otherwise.”

You have people posting this to their friends saying “Look at this weird video from Japan” and only really see it for the shock value. Then you have the few who are able to see past that and discover a message hidden in plain sight. Now my question to you is which one you’ll become?