Sexy Food

Food is one of the most important necessities for the human body, and history tells us that food has always been a big part of the human evolution. As human evolve, so does the approach towards food, such as how it is produced, the impact and effect it has on the culture. In today’s culture, food is highly sexualized. The pop culture views and refers to food as sexy, and the common cases are, a well plated food is said to be sexy. A well cooked and put together hamburger is presented as sexual. And healthy food is attributed as sexy because when you eat the food, it makes you look sexy. Also, Advertisements for food have sexy and sensual embodiment. As a result, this view of food has influenced the majority, and most people now view tasty and colorful food as sexy.

Before food was seen as sexy, it was viewed for it nutrition because it produces vitamins and minerals to enable the health of the living organisms. Humans cultivate food and process it in a way that our body will easily digest it. Thus, the cells in our body could break it down to produce the necessary function that our body requires. Recently though, the main function is shifting more from its ideal state to serve as a marketing tool for business competitions.

So when you ask yourself what brought on the change for food to now be seen as sexy, and the reason behind it is the fact that in today’s culture sexy is seen as good, and better than the terms that has been used before. Plus, “sex-sells” is endorsed with almost every product, likewise, the competitive market has seen that sexy food could be used as an avenue to attract more people and generate more money. For instance, “Tastemakers,” as explained in the Understanding Media and Culture: An introduction to Mass Communication, Mass Media and Popular Culture by Jack Lule states that;

“The digital age, with its proliferation of accessible media, has undermined the traditional role of the tastemaker. In contrast to the traditional media, Internet-based mass media is not limited by time or space and allows bloggers, critics, or wannabe stars to potentially reach millions without the backing of the traditional media industry.”

Consequently, with the tastemakers utilizing the communication outlets that is available in abundance, they have been able to influence the mass media with “sexy food.” it is no longer abnormal to see a sexy ad for food, chefs referring to their well plated dish as sexy, or people wanting to eat sexy food so they could be sexy. The pop culture do not seem to have any problem with associating sex with food anymore. The idea has been planted for people and it is now trending as the tastemakers had intended.

As most people are getting comfortable with sexy food, the taste makers are pushing the boundaries with the sexy food ads. This push however, is not sitting very well with some organization. For example, the super bowl committee have been banning some really edge-pushing sexy food ads.
Sex is selling almost everything these days, and since food is one of economy’s biggest generator, sexy food is popular and it is becoming a norm to people. It seems that as far as sex continue to sell so will sexy food continue to be a part of pop culture and I am not sure if it could ever be stopped.

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The “Happy” Movement!

For decades, we have enjoyed new dances,songs, and videos that motivate us to make our own version such as the Harlem shake, but “Happy” by Pharell Williams, is one of those videos that is trending in today’s pop-culture.
“Happy” was written by Pharell Williams for the movie “Despicable me 2.” Later, Pharell Williams made a video for the song and within a short period of time it turned into a hit. The song, with catchy and feel-good lyrics, is very relatable and the video was made in such a simple way that it gave ordinary people the sense of being carefree and happy. It did not take much time after the release of the video for it to go viral world-wide. Now, the song has become a phenomenon pop-culture movement because almost every country around the globe has their own version of the “happy” song. The “happy” song possesses those characteristics that defines a pop culture.

One of the pop culture characteristics is that it is sudden, and what is talked about is the reaction towards the subject. For instance, when the “happy” song came out and became viral, Oprah sat down with Pharell and interviewed him about the song. During the interview, however, it was not so much of the character of the music they talked about, but how it blew up overnight. They discussed how people from different countries around the world started uploading their versions of “Happy” and how it was one thing one minute and turned into another the next.

This conversation between Oprah and Pharell draws one’s attention to what Linda Holmes was explaining in the interview “Why Pop Culture Matters.”

“Well, it’s not important in a vacuum. I am the first person to acknowledge Justin Bieber, in a vacuum, in a closed environment, is not important, and neither is twerking and neither is “Duck Dynasty.” What makes these things important to me is how people react to them and how people take them in and make them part of kind of the worldview that they hold, and that is important. Popular culture is what people are swimming in and sort of poaching themselves in all the time. And as that kind of a medium, it matters a great deal.”

Similarly, the pop culture in Pharell’s “happy” song is not so much about what happiness really means, but the reaction to Pharell’s well”constructed” words.

The “happy” song also has the representation and construction characteristics which are part of the pop-culture illustration. For example, “The representation” From Media in Minutes explains how things seen in media are not in their true nature, and  what ever is seen has been reconstructed to send the message it intended. such as pictures, video, or comments made has been edited, choreographed and made more appealing to its viewers. Likewise, this Happy song and video contain words and behavior that have been picked to produce certain results. Words such as:

“It might seem crazy what I’m about to say
Sunshine she’s here, you can take a break
I’m a hot air balloon that could go to space
With the air, like I don’t care baby by the way
Because I’m happy
Clap along if you feel like a room without a roof
Because I’m happy
Clap along if you feel like happiness is the truth
Because I’m happy
Clap along if you know what happiness is to you
Because I’m happy
Clap along if you feel likethat’s what you wanna do
Here come bad news talking this and that, yeah,
Well, give me all you got, and don’t hold it back, yeah,
Well, I should probably warn you I’ll be just fine, yeah,
No offense to you, don’t waste your time
Here’s why
Because I’m happy
Clap along if you feel like a room without a roof
Because I’m happy
Clap along…”happy lyrics

have the power to captivate listeners. Furthermore, The actors or performers in the video are portrayed as just ordinary people, doing ordinary things. This is the core of what draws the attention of our pop-culture. The need to respond to the challenging words in the video or the constructed look and performers in the video that communicates with us. thus, The pop culture sees those looks and wished or feel that that is how they feel. Although the representing words and actions were just the beginning because the pop culture took it from there and with the devices at their finger tips answered back by making and uploading their own videos. Which in a way challenged each others, and then everyone felt the excitement to meet the demand.

Finally, part of the pop culture characteristic is abandoning a subject when something new arrives. For example, “Macarena,” “Gangnam style,” and the “Harlem shake” went viral. People around the country were dancing these dances and some were viral globally as well. Now, however, they have died down except at those occasional gatherings where people want to do them for the sake of fun and and memorable times. For this reason, would the pop culture end the “happy” trend or would it continue into something greater because of its global awareness and timeless lyrics and the continued need people have to want to feel or prove that we are happy and carefree?
Personally, I hope the pop-culture of “happy” does not go away because even though the words and actions in the video are constructed, it has a positive effect in the world, and I cannot wait to make my version of “Happy” with my friends.