Dubsmash is a video message app that allows you to record yourself to a pre-selected synced sound clip. You can record yourself in a small mini video saying famous movie lines, singing songs, animal sounds, speeches, TV , internet hits, and many more. You can save the video to your phone, in fact that is the only way you can save the video. Then you can upload the video, to Facebook, Youtube,Snapchat, Instagram, Vine, or even via text. They do not yet have a page where you can upload your videos to the public, and view other dub videos. The owners of the app wanted the videos to be personal, for friends and family. While still leaving the option for you to upload your video on any social medium, this app is only for Ios and Android.

The app first came on the scene November 19, 2014. The founders of dubsmash are Jonas Druppel, Ronald Grenke, and Daniel Taschik. Seven days after they released the app, in their hometown of Germany it had reached number 1. Then after that 29 other countries pushed the app to number 1 as well, countries such as the UK, France, and Holland. Co- Founder Ronald Grenke stated,

“A first strong indicator for a hit was reaching the number one position in Germany within a week after the official release. Repeating this situation in a different markets confirmed that Dubsmash can be internationally successful”. 


The app is still being upgraded, new features are coming to the app. The app will improve the sound discovery, add sound boards where you can upload your own sound and share as well as subscribe to other boards. This helps to make the displayed content way more relevant and personal to each individual user. They are also considering making a different app where you can upload and watch videos from other dubbers. The founders of dubsmash had made a previous app  called Starlize that was not successful. The makers thought that the app was to complicated for most people although it was similar to dubsmash in certain ways.They learned a lot from the failed app and that’s where they realized they wanted to keep the app more personal.

Dubsmash started receiving attention from the media appearing on Good Morning Philadelphia, CBS, and other local news station across America.On the air the explained how the app works, and everyone had  made their own videos.This is a clear example of taste making, and the news are the taste makers.  Jack Lule wrote an article on taste makers, the article is called Understanding Media and Culture. In the article Jack says “Historically,Pop culture has been closely associated with mass media that encourage the adoption of certain trends. We see the media as taste makers people or institutions that shape the way others think, eat, listen, drink, dress and more. Taste makers can have a huge influence”.


Dubsmash also became known more in the USA, because they have a large selection of internet sensations. From small sound clips of Donna Gooding  being arrested saying  ” POP hold it down” , or who can forget the cute little boy “You think  I am cute yes or no” and then he gives a little laugh. Songs from Nicki Minaj, Lil Wayne, U2, Meatloaf, etc. The famous speech from our former president Bill Clinton ” I did not have sexual relations with that woman” or the most recent speech from our current president Obama ” I have no more elections to win. I know because I won them all”.

I think that this app is Pop culture totally because, its fun and silly. You get to relive things that use to make you laugh. You can act and be certain character, animal, or make silly sounds. Then just upload them  on other social sites and laugh with your friends. In today’s time a lot of like to record silly things that we do on a daily basis,  thats why sites like snapchat, vine, insatgram are so successful. We post them for the world to see in hopes that one of or silly videos may go viral. I think that some people would love to become an internet sensations overnight. The app is simple anyone can use it, all age ranges. With the large sound collections ranging from 80s hits to the new millennium anyone can find a sound clip that they would want to use.


What Did Kanye Say?

Now I know to some the tittle may have placed a sour image in your mind, to others you may be eager into hearing what I have to say. Mr West is a very controversial man and it seems like he built his entire image off of it. I think it is safe to say almost everyone has heard of something wacky Kanye has done, whether it was good or bad. One thing is for sure Kanye aka Yeezus knows exactly what he is doing. Some think he is crazy, but in a way to me he is somewhat a bit of a genius. How can I say he is a genius? Here is the exact reason why, Kanye is well-known in the world of pop culture. He knows no matter what he does that the media will film and the public will watch. You’re probably thinking why does this matter why should it matter? Why do people even entertain his antics? Or you’re on the opposing side and think he is entertaining and don’t mind his antics.

I want to bestow a quote on you from Linda Holmes, “If you think monkeys are fascinating and you want to understand and be of value to them, it’s not enough to be an expert on what monkeys should ideally eat. You need to understand what monkeys actually eat”.

MTV Video Music Awards 2009 Americas sweetheart Taylor Swift goes to accept her VMA for best female video. As soon as she goes to give her speech here comes Kanye snatching the mic from her on live television saying ” Taylor I’m going to let u finish but Beyonce had one of the best video of all time”. He then drops the mic heads off stage leaving the crowd in an up roar. Later Kanye did an interview on The Ellen show, she asked him what made him do that. Kanye replied back I’m a solider of culture.

Kanye vs 50Cent, Kanye said he could out sell fellow rapper 50Cent and he announced that he was going to drop an album the same day 50 was set to release his. Both albums were not expected to do well. The album was set to drop september 11,2010. The release date was controversial on its own because it was on the anniversary of 9/11. 50 and Kanye graced the cover of Rolling Stone magazine over the fun spirited album beef. Kanye indeed blew 50 out the water, off of the first six days a lone. 50 sold 691,000 copies, and that couldn’t compare to Kanye’s 957,000 copies according to Billboard. Jay-z CEO of Def Jam Recordings said  “This is a great day for Kanye West and a fantastic day for hip hop and artistry, it’s a good sign that heartfelt and sincere honest music can do these types of numbers”.  

The unveiling of Kanye’s Yeezus album, Yeezy aka Kanye made a short film inspired by American Psycho.The short film features E! stars Jonathan Cheban and Scott Disick. The video is pretty sick and explains Yeezus ideas and why he approached the album in the way he did.

During a radio interview conducted by Sway on XM radio in November 2013. Kanye compares him self to Walt Disney, Steve Jobs, and Andy Warhol. Saying he is the most impactful artist of his time  “He is Shakespeare in the flesh”. He goes off on Sway stating nobody wants to invest in his ideas, and they should because he knows what the people want.

Whether you like him or not he doesn’t care. He is confident and speaks what is on his mind. Does he do it to entertain or is that just who he is? I think Kanye is pop culture because in this judgmental world he isn’t afraid to speak his mind or be the bad guy. Some people wish they could say how they feel but don’t because of the backlash that comes from being your self in today’s society. In a way he is some what heroic, we all wish we had that freedom to just be who we are. That is the reason why people choose to watch him , because they wish they could be that free. Yea he may go about things the wrong way, but hey Kanye will always be Kanye.

“What more could you ask for the international ass hole”. – Yeezus