The Fight of the $entury

Miguel Cotto lands a punch on Sergio Martinez in the 8th round of their WBC middleweight title bout at Madison Square Garden in New York
On May 2nd at the MGM Grand Garden Arena in Las Vegas, Nevada the boxing world delivers the long anticipated fight of the century. After five long years of excuses Floyd Mayweather Jr and Manny Pacquiao have finally come to an agreement. Mayweather (47-0) 26 KOs is ranked number one, and Pacquiao (57-5-2) 38 KOs is ranked number two. These two have been at the top of their sport winning a combined 11 division championships. Mayweather’s perfection of the sweet science and Pacquiao’s explosively fast warrior style has made this fight the biggest since Ali v Frazier one labeled the original fight of the century. The fight is anticipated to gross $200 million will make it the highest grossing fight of all time. maxresdefault-1The fight will be split 60-40 Mayweather($120 million), Pacquiao($80 million). Ringside seats are reportedly starting at a ridiculous high price of $250,000. This fight is estimated tp set a new record for pay-per-view buys at 3 million, beating a previous Mayweather fight at 2.4 million in 2007 against Oscar De La Hoya. This fight could help revive the sport of boxing and also become “The Fight of the Century”.

How this became so popular is all about the fighters and the money. Mayweather’s cocky attitude, bad guy image, skills, and perfect record have made him the most talked about athlete in sports. He was the highest paid athlete in 2014 earning $105 million. Mayweather can be compared to a modern day Muhammad Ali who loves to promote his fights, flaunt his skills and money. His opponent Pacquiao a hero of the Philippines, will to go to war with his opponent, and ability to fight larger opponents has made him a fan favorite and loved around the world. Mayweather embarrasses his opponents with technique, and Pacquiao storms his opponents with power and speed. The two have yet to fight in what would be a dream made bout. “You’d have to be born on Mars not to know that the world wanted this fight” leslie-moonvesis what Leslie Moonves the CEO and president of CBS Corp. had to say. Moonves is credited to be a major factor in making the fight happen. Social media generated hundreds of memes and parodies of how the fight would never happen due to continuous excuses.

B8b6m1gIQAIrctLmaxresdefaultThe debate of who would win and why they need to fight has been featured on countless talk shows like First take on ESPN with Skip Bayless and Stephen A Smith. Many other professional athletes and celebrities have also joined in on the debate of who they think would win like rapper 50 cent ex-friend of Mayweather. These talk show host and celebrities all keep the topic in mass media and the public eye creating a higher demand for this fight.

Tastemakers influence the public and constantly reinforce an idea into their heads. All the hype from these Tastemakers to the public has created a record-breaking prize for these fighters. “But the ability to sway or influence the taste of consumers can be worth millions of dollars.” Jack Lule writes about how much influence Tastemakers really do have on the population. Ed Sullivan made the Beatles phenomenon in one night and the Tastemakers today made this the record-breaking mega million-dollar fight it has become.

Will this so called fight of the century live up to it’s potential though? Both of the fighters are out of their prime and towards the end of their careers. Both men could just want one last payday and take it easy on each other. I hope for once something will out weigh the money and that’s legacy. Mayweather has the potential to go down as the greatest of all time if he beats Pacquiao. Pacquaio can be the first one to give Mayweather a beating and a loss. Both fighters are extremely competitive and have a lot on the line if they can upset their opponent. I think this fight will be an amazing showcase of two of the most talented athletes of our time. For this reason I believe this topic will remain popular for a long time. No matter who wins the fight it will be talked about for years. The disbelief that it actually happened, the excitement of the bell ringing in round, and the raising of the victor’s hand will be iconic images for years to come like the legendary fights of the past. A rematch has already been included in the contract if Mayweather loses. So there is also that possibility and I hope there is a rematch, considering I am a Pacquiao fan.

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2 thoughts on “The Fight of the $entury

  1. ShanyP Productions says:

    I’m not a big boxing fan even though my family use to be one. I guess it’s because I am one of those people who watched it to see a big knockout. It seems that when I take the time to watch it there wouldn’t be a a big knockout but when I don’t there is. So it’s always been that annoyance with me. I’ve seen the last two big matches with Mayweather and I was not really overly joyed because I always heard he was a great boxer and the knockouts he’s gotten but didn’t see any. However, I know I will find myself watching the match because two of my friends are bigger fans than I am and I’m sure they will be ordering.

    Jella G.

  2. Although I am a huge fan of sports, I’ve never really paid too much attention to boxing. But come May 2nd I will find myself purchasing the fight because all the hype built around the fight has me very interested. Your tastemaker approach was spot on because I watch First Take all the time and I would say my knowledge and awareness on news about the fight is heavily influenced by this talk show.

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