Sinceriously is a new charity campaign created by TV star Stephen Amell from the hit CW series “Arrow” in which the proceeds go to Stand for Silent and Paws & Stripes. Stand for Silent is a anti-bullying advocacy group started to help the parents of Ty Smalley who took his life because of being bullied. It helps Kirk and Laura Smalley mission to change kids lives and bring awareness to bullying and the real devastation it causes.
Paws & Stripes is a non-profit organization that pairs service dogs with wounded military veterans. Mr. Amell’s first charity campaign was F*CK Cancer which was organized last year. This would be his 2nd campaign in which the goal would be to sell up to a thousand items in merchandise. Basically, the word sinceriously is comprised of two words, (sincere & seriously) and as the definition explains it means to speak and act in an honest and sincere manner. To spread as much positive energy around as you possibly can. Along with the definition is a profile head shot of Stephen Amell as he is the creator of the word.
His word means so much to a lot of people and has influenced people everywhere and not just the everyday masses. Even other stars like David Ramsey who p;ays“John Diggle” from Arrow was impacted by the campaign so much that he came up with his own word such as “hopoyfully” with Stephen’s help. Just like with Sinceriously, Hopoyfully is comprised of two words and means to be both hopeful and to joyfully receive good energy and karma as well as to give positive energy back to anyone and everyone out there.
Sincerously is a wonderful campaign designed to help people be more honest and to express themselves in an up front way, while raising money for amazing charity groups. Mr. Amell recently relaunched the campaign which only last for 2 days after the screening of his latest episode of the hit CW series Arrow. To further promote the campaign Stephen has made T-shirts, hoodies, tote bags and more all encouraging the meaning of sinceriously and also to raise enough money for the charity of his choices.
As a strong opinion leader and popular figure, Stephen Amell’s suggestion of the campaign alone has already made it a rising success. And with the participation of the other actors and the creation of their own words is making the sinceriously campaign more profitable than ever. Now the rest of the cast from Arrow are making up their own campaign but supporting causes that they strongly feel needs more attention to be focused on.
The popularity of sinceriously has grown more now that it has been relaunched. Mr. Amell’s expectations and goals have far been surpassed since his first sinceriously campaign. He has all his merchandise posted on his websites which promote the campaign however limited the time may be. His positive message through material incentive has far reached other celebrities as well as everyday people. As an powerful opinion leader which follows the Two-Step Flow Theory Stephen not only can establish his life as a TV celebrity but stays in his natural mindset which relates him to everyday people and can influence other powerful TV figures to spread the the energy with the world.
I thinks this is a powerful pop culture piece mainly for one reason. It’s super cool to see someone dress up as our favorite hero. But what makes this a piece worth talking about is the fact that Stephen can still make a difference as himself. Not as his Oliver Queen persona, nor as his Arrow persona, but as just plain old Stephen Amell. He teaches us what it means to be a hero but now he inspires us to be our own heroes in real life and he led us by example. He shows us that we don’t have to necessarily have to be a cop or a medic to help make a difference in the world. He shows us all in ways we can understand through what we like to wear that we can all help which is what makes him a hero even out of character.
Although this was only the relaunch of the campaign it’s a huge success. People everywhere believe that Stephen is a wonderful person for doing this and that his campaign has that flare that draws people’s attention to what they find to be important. As most people love his performance on Arrow this is just another thing they appreciate especially since it’s his idea. As the populous will continue to watch Arrow and follow Stephen’s exploits, they will also to continue to support the sinceriously movement and support “Stand for Silent & Paws and Stripes.”