This is probably the first thing you think of after finishing the music video Me!Me!Me! by TeddyLoid. A lot of people would automatically categorize this as some weird Japanese freaky fetish video and tune out the rest of it. Automatically casting judgment on it halfway through creating a skewed interpretation of something they didn’t want to understand. These people tend to not get past the shock value to really look at this video for what it actually is and the deeper meaning it has behind it.
A preview of the video was released on Nov 14th 2014 on the official Japan Anime Expo (if you click the EN at the top right cover of the page it will switch over to english) website with a description saying “You are attacked and ravished by many girls”. The website is a web series launched by the collaboration of Hideaki Anno’s Studio Khara (known for their work on Neon Genesis Evangelion) and the Japanese media company Dwango to show the work of up and coming animators. The man behind all this, Hibiki Yoshizaki, released the full-length version on the 21st. According to KnowYourMeme.com, the video was instantly met with high acclaims from viewers and critics alike. From it’s high quality animation to it’s catchy backtrack done by techno DJ Teddyloid.
Click here to watch the video but might I mention that it contains some nudity and is for a mature audience.
Now this video as of 01/28/15 has reached up to 259,000 plays on Vimeo and has been posted on forums with some reaching around 500 comments per thread. Now the meaning behind this video has come to a few different interpretations and the creators never really came out with one either. To me this comes down to an Otaku (the Japanese term for someone who has obsessive interests) who’s lifestyle got in the way of reality. This is the first part of the music video with the girl in blue hair dancing around. But this lifestyle ended up morphing into something that morphed into a monster that started to consume him. He tries to fight back (when he transforms in the video) and kill the monster that he created as well as get his reality back. But he didn’t realize how big his obsession actually became (Rave party) and ended up loosing his battle. This music video starts out one way with some guy dreaming about a fantasy of his and completely twists it into something else. It shows us what can happen if we let something that we enjoy consume our lives. It also shows that things don’t always go the way we plan when it comes to fighting back to try and get things back to the way they once were.
The Fine Bros on YouTube did a react video of YouTubers watching the video and asking them questions on what they thought afterwards. The thoughts that most of them had right off the bat was that they didn’t like it at all with a few liking it on an animation perspective. But once they thought about what they just saw some were able to see the meaning behind the video. Just the reaction video alone had over 5 million views and over 15 thousand comments since it was posted on Jan 8th.
This video is a prime example of ‘What Monkey’s Eat’ when it came to how this gained traction. Linda Holmes says in her blog
“Justin Bieber, Duck Dynasty, Breaking Bad, Gravity, and — yes — even Miley Cyrus twerking are all examples of what monkeys eat. Some good, some bad, some completely baffling. But all things that are making their way into a lot of people’s thinking, and provoking all kinds of conversations that we might not have otherwise.”
You have people posting this to their friends saying “Look at this weird video from Japan” and only really see it for the shock value. Then you have the few who are able to see past that and discover a message hidden in plain sight. Now my question to you is which one you’ll become?